About Us
A note from Boutique W's Owner, Robin
My earliest memory of fashion is when I was a little girl staying at my grandparents home at the Jersey shore....I was about 8!
My grandmother was a milliner in NYC and had closets of handmade hats and beaded dresses, bags and of course drawers of jewelry (that was the time when the "grown ups" dressed to the nines to walk the boardwalk in Atlantic City)
My sister and cousins and I would put outfits together and parade around the living room for all the family and friends who were visiting! I think that was the first fashion show I curated, hahaha! The joy we had finding the right pieces in the treasure chest that was mommom's closet!
Fast forward 48 years and here I am owner and creative director of Boutique W!
My philosophy for Boutique W was that I wanted to create a safe place where women would lift each other up and support each other, where within our walls we are age positive and body positive and work to ensure every women leaves feeling better than when she walked in!
What I didn't realize 8 years ago when I opened the Newtown Square store, was that what I was really searching for was the childlike joy I had playing dress up in my grandmother's closet!
After we opened our Rehoboth Beach location, I began to see what was really happening...women (some who claimed they didn't like to shop, can you imagine?) were finding joy, not only in the clothing selections, but in the pampering attention of being wardrobed!
